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Mastering Webinars, Pricing, and VSL Funnels: Q&A with Russell Brunson

The Russell Brunson Show

CHAPTER

Navigating Audience Targeting and Pricing Strategies

This chapter delves into the challenges of attracting the right audience for a coaching program and explores the potential transition to a higher-priced offering. The discussion emphasizes clarity in messaging, targeted selling strategies, and effective pricing to connect with small business owners. Additionally, insights on utilizing webinars, pre-built products, and creating compelling video sales letters are shared to enhance engagement and revenue potential.

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