Next in Media
Medialink's Mark Wagman Breaks Down CES, and Why 2025 is the year of "Aggressive" Brand Energy
Jan 14, 2025
Mark Wagman, Managing Director at MediaLink and Partner at UTA, shares his insights on the shifting landscape of media and marketing. He emphasizes how AI is evolving from a cost-cutting tool to a powerful asset for boosting productivity and ROI. The conversation dives into the complexities of identity and targeting in connected TV advertising, highlighting collaboration between giants like Disney and OpenAP. Wagman also discusses the impact of retail media trends, the growing role of micro-influencers, and the future of TV advertising for small businesses.
27:45
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- AI is evolving from a cost-cutting focus to a powerful tool that boosts productivity and ROI for marketing teams.
- The complexities in identity and targeting in advertising are driving innovative solutions like OpenAP for better cross-platform measurement.
Deep dives
The Importance of Data Quality for Business Growth
Accurate customer information plays a pivotal role in driving business growth, emphasizing the need for quality data. Ethical data sourcing, exemplified by Epsilon's comprehensive consumer database, ensures transparency and privacy while allowing businesses to predict customer buying behaviors. By leveraging quality data, companies can foster long-term customer loyalty, which is crucial for sustained success. This highlights the foundational role that data quality plays in shaping effective marketing strategies and driving better consumer engagement.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
