Mark Wagman

The podcast explores the rise of performance TV advertising, the evolution of shoppable units and interactive marketing tactics, engagement and data collection strategies, challenges in connected TV attribution, and the future of TV and video advertising. It highlights the importance of user relevance, collaboration with streamers, and utilizing first-party data for custom measurement models.

Mark Wagman, Managing Director at MediaLink and Partner at UTA, shares his insights on the shifting landscape of media and marketing. He emphasizes how AI is evolving from a cost-cutting tool to a powerful asset for boosting productivity and ROI. The conversation dives into the complexities of identity and targeting in connected TV advertising, highlighting collaboration between giants like Disney and OpenAP. Wagman also discusses the impact of retail media trends, the growing role of micro-influencers, and the future of TV advertising for small businesses.