

Advice Line: How To Focus Your Marketing When You're Overwhelmed (Charley Edson)
Aug 13, 2025
Charley Edson, a financial advisor at Wealth Being Advisors, joins the discussion to tackle overwhelming marketing challenges after transitioning full-time into his practice. He seeks clarity on defining his ideal client, focusing on busy professionals in their 30s to early 40s. The conversation highlights effective messaging, the importance of personal branding, and how to choose the right marketing mediums. Listeners gain insights on optimizing their strategies and engaging potential clients through simplified messaging and tailored approaches.
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Narrow Your Target Market
- Do stop saying you serve everyone and narrow your target market to reduce overwhelm.
- Focus copy and messaging on a specific avatar to make your site speak directly to ideal clients.
Busy Professionals Are A Natural Fit
- Busy professionals in their 30s–40s who value time are a clear fit for fiduciary planning.
- They want someone to manage finances so they can focus on career and family priorities.
Set A Minimum Fee Threshold
- Do calculate the minimum client fee and the household income required to afford it.
- Use that number to qualify and craft messaging for ideal clients willing to pay your minimum.