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the bossbabe podcast

391. How She Landed Kim Kardashian as a Customer + The Marketing Strategies Behind Product Based Businesses with Jacqueline Snyder, The Product Boss

Jun 20, 2024
Marketing expert Jacqueline Snyder shares practical tips for product-based businesses, from selling wholesale to influencer marketing. She discusses pricing strategies, hero products, and working with agencies. Insights on balancing motherhood and entrepreneurship are also shared, along with advice on mindset and intentional business design.
49:10

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Quick takeaways

  • Marketing strategies differ for product vs. service based businesses.
  • Pricing strategy includes costs, value, and competitive positioning.

Deep dives

A Shift in Podcast Episode Release Schedule

The podcast episode announces a shift in the release schedule from Tuesdays and Thursdays to Thursdays and Saturdays based on listener preferences for those days, indicating a testing phase to gauge the impact of the change.

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