SaaS Interviews with CEOs, Startups, Founders How He Scaled a Niche SaaS to $14M/Year With No Funding
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Jan 7, 2026 Scott Davis, President and co-founder of Volley, has taken his communication platform for automotive BDCs from just four customers to over $14M a year without external funding. He discusses the intricacies of selling to car dealerships, emphasizing this niche's untapped potential. Scott breaks down creative pricing strategies and shares insights on maintaining profitability and an efficient sales structure. He also delves into future growth plans, including the impact of AI, and his thoughts on a tempting $70M acquisition offer.
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Niche Focus On Dealer BDCs Scaled Fast
- Volie services ~2,000 dealership rooftops and targets the BDC (business development center) workflow dealers lacked before.
- This vertical focus allowed rapid revenue growth to $1.2M monthly while replacing manual desk-phone processes.
Price By Dealership Size, Not By Lead
- Charge dealers by store size and consumables instead of per-lead to match value and avoid backlash.
- Bucket pricing makes dealers comfortable while preserving predictable margins for you.
Store Groups Multiply Rooftop Scale
- Volie invoices ~300 store groups across ~2,000 rooftops, implying an average of ~7 locations per group.
- That structure enables enterprise deals and scale while keeping rooftop pricing around $1k/month.