Mac Power Users 745: “Inventing the Future” with John Buck
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May 19, 2024 
John Buck, author of "Inventing the Future" and former media professional, takes listeners on a captivating journey through Apple’s Advanced Technology Group. He discusses the group's pioneering efforts in color technology that shaped personal computing. Buck reflects on the transformative shift from traditional to digital media. He also highlights the storytelling behind Apple’s innovations and the challenges of piecing together tech history. Finally, he examines the evolution of modern Apple gear and its impact on creativity.
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Buck's Career Shift
- John Buck, the guest, initially studied at university but left after six weeks.
- He found working at an ad agency more educational and learned about production and editing.
Beyond 2000 and the Mac
- Buck's first significant exposure to Macs was while working as an editor for "Beyond 2000", a technology show.
- The show used Macs for scripting, editing, sound, and MIDI, sparking his interest in the platform.
Non-Linear Editing Business
- Buck's boss advised him to start his own business to get paid for making changes, a core aspect of editing.
- This led him to purchase a Media 100, a non-linear editing system, and start his own successful business.
