745: “Inventing the Future” with John Buck
Mac Power Users
00:00
Apple's Color Revolution
This chapter explores Apple's challenging journey in the 1980s, particularly the struggle to integrate color into the Macintosh amidst corporate resistance. It highlights the innovative efforts of a dedicated team that pushed boundaries, leading to significant advancements like the Color Mac and TrueType fonts. The discussion further illuminates the cultural dynamics and strategic decisions within the tech landscape that ultimately shaped the future of personal computing and graphics technology.
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