John Buck

John Buck, author of "Inventing the Future" and former media professional, takes listeners on a captivating journey through Apple’s Advanced Technology Group. He discusses the group's pioneering efforts in color technology that shaped personal computing. Buck reflects on the transformative shift from traditional to digital media. He also highlights the storytelling behind Apple’s innovations and the challenges of piecing together tech history. Finally, he examines the evolution of modern Apple gear and its impact on creativity.