Jon Ostenson, top 1% franchise broker and author, talks about the importance of stewardship and family legacy, the key aspects for early-stage entrepreneurs, and the significance of investing in people and surrounding oneself with smart individuals in non-food franchising.
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Quick takeaways
The importance of mindset, talent, and investment criteria for early-stage entrepreneurs.
The significance of finding opportunities for talented individuals and coaching them to run business units autonomously in franchising.
Deep dives
Mindset, Talent, and Investment Criteria
One key takeaway from the podcast episode is the importance of mindset, talent, and investment criteria for early-stage entrepreneurs. Nathan emphasizes the need for entrepreneurs to understand their why, beyond just wanting income or flexibility. He encourages entrepreneurs to have a builder's mindset, focusing on improving the top and bottom line, growing people, and expanding into other brands and businesses. Nathan also highlights the significance of finding and nurturing talent within a business, reverse engineering opportunities based on the strengths and passions of individuals, and empowering them to make decisions. Additionally, he emphasizes the importance of having clear investment criteria, including strong management teams, solid track records, and effective marketing strategies when considering franchising opportunities.
Building a Successful Franchise Portfolio
Nathan shares his personal journey of building a successful franchise portfolio, starting with his initial venture into the insurance business and later diversifying into franchising with Two Men and a Truck. He discusses the benefits of franchising, including the ability to scale faster and the power of a strong franchise system. Nathan also highlights his strategy of franchise stacking, where he builds a portfolio within a brand by acquiring multiple businesses in related industries. He emphasizes the importance of finding opportunities for talented individuals and coaching them to run business units autonomously. Nathan's approach focuses on ownership mentality, teamwork, and sustainable growth based on strong brands and systems.
Taking Action and Seeking Assistance
The podcast episode encourages early-stage entrepreneurs to take action, step off the sidelines, and pursue opportunities. It emphasizes the importance of reaching out for assistance and guidance in the franchising world. Listeners are urged to visit the FranBridge Consulting website to request a free copy of the book 'Non-Food Franchising' and schedule a call with John. The episode highlights the expertise, network, and streamlined process offered by FranBridge Consulting, which has connections with over 600 different franchise companies. The conversation with John and Nathan underscores the value of surrounding oneself with knowledgeable and experienced professionals to navigate the franchising landscape successfully.
Jon Ostenson is a top 1% Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. He draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in serving his clients. He is a frequent contributor on Franchising for Forbes, Inc., Bloomberg and The Franchise Journal.
Top 3 Value Bombs
1. One overlooked aspect of success is focusing on stewardship and family legacy.
2. When advising early-stage entrepreneurs, he believes there are three key aspects to consider: mindset, talent, and investment criteria.
3. People are crucial to any business, whether the individuals you hire or the franchisor you partner with.
You know where you want to be… We’ll help you get there. Receive free copy of Jon’s new book – NON-Food Franchising, and book a call - FranBridge Consulting Website
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