The Lean Writing method focuses on removing friction from idea generation and expanding on resonating ideas.
Topic ideas within different niches can be approached using the same systematic framework.
Publishing outlines as content and reusing proven ideas are effective strategies for online writing.
Deep dives
The goal of the webinars and the Lean Writing method
The goal of the webinars is to teach the Lean Writing method, which is all about removing friction from idea generation, publishing in a concise format, validating ideas quickly, and expanding on resonating ideas. The method helps writers avoid spending time on long-form content that may not be read.
Generating topics and ideas
Step one is coming up with topics to write about. The podcast episode showcases a diverse range of topic ideas from the chat, such as self-confidence, persuasion, nature, the metaverse, email marketing, psychology, and more. The key is to have a systematic framework to generate ideas within your chosen niche.
Breaking the belief that topics are unique
The podcast episode breaks the belief that topics within different niches are unique and require different approaches. The truth is that all topics follow the same fundamentals and can be approached in similar ways. The episode explores various ways to generate ideas, such as giving tips, explaining skills for success, recommending tools, sharing stories, and more, which apply to any industry or niche.
Publishing outlines as content and expanding ideas
The Lean Writing method emphasizes publishing outlines as content, which are concise lists of main points. These outlines can be expanded by providing tips, pointing out mistakes, and giving examples. By following this approach, writers can efficiently and effectively expand their ideas without the need for lengthy content. Examples and strategies for expanding ideas in different niches are provided in the episode.
Reusing and resurfacing content
Another key aspect mentioned in the episode is the ability to reuse and resurface content. Writers can take sections from their expanded outlines and turn them into standalone pieces of content, linking back to the larger asset. This approach allows writers to leverage the success of their previous work and continuously generate engaging content based on proven ideas.
Summary Conclusion
Overall, the podcast episode provides valuable insights on the Lean Writing method and its applicability to various niches. It highlights the importance of generating topic ideas, breaking limiting beliefs, publishing outlines as content, expanding ideas, and leveraging successful content. By following these strategies, writers can enhance their writing process and produce engaging content for their chosen audience.
**This is the FIRST and ONLY time we share this framework publicly.**
After listening to this episode, you will walk away with our exact proven process for...
• Publishing short-form “outlines as content.” • Expanding proven short-form content into long-form content. • And resurfacing your best content over and over again (allowing you to schedule content months in advance, and build your audience on autopilot).
If you are looking to start (or accelerate) your online writing journey in 2023, this is exactly what you need to achieve your goal.
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