How to Generate Ideas for Your Topics

There are a lot of different topics you could write about. But within all of those topics, there's really only a handful of things you can potentially write about with that. Cole: A lot of people go wrong is they don't have a systematic framework for taking something like fatherhood or management or SaaS and say, what do I actually want to write about within that? "We're going to help you generate ideas," he says.

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