How I Built This with Guy Raz Brooklinen: Vicki and Rich Fulop
Apr 20, 2020
Rich Fulop and Vicki Fulop, co-founders of Brooklinen, share their journey from a memorable hotel experience to launching a $100 million bedding brand. They discuss the challenges of making luxury linens affordable for a younger audience. The couple recounts their serendipitous meeting and how their diverse backgrounds shaped their entrepreneurial spirit. They also delve into the success of their Kickstarter campaign, raising $237,000, and the logistical hurdles of scaling their business from their Brooklyn apartment.
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The Wynn Hotel Inspiration
- Rich and Vicki Fulop were inspired to start Brooklinen after a trip to Las Vegas.
- They discovered incredibly comfortable sheets at the Wynn Hotel but found them unaffordable.
Discovering Latent Demand
- Rich Fulop's research revealed a large online community seeking the same luxury sheets.
- This indicated a latent demand for high-quality bedding at accessible prices.
Gender-Neutral Branding
- Create products that cater to underserved demographics.
- Consider gender-neutral branding to appeal to a wider audience.