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Brooklinen: Vicki and Rich Fulop

How I Built This with Guy Raz

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From Luxurious Sheets to a Bedding Revolution

This chapter narrates the speakers' journey from a memorable hotel experience with luxurious sheets to the inception of their bedding business, Brooklinen. They share insights on market research, consumer preferences, and the challenges they faced while establishing a direct-to-consumer brand. Through their exploration of quality, affordability, and innovative branding, they highlight the evolution of a concept into a thriving business that meets the needs of modern consumers.

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