Millionaire University

She Got Her Homemade Candles Into 120 Stores in 3 Months (Part 2/2)

Oct 2, 2026
Andee Hart, entrepreneur and founder of Hart Design Co. and She Sells Differently, shares how she scaled handmade candles into 120 stores before selling the business. They explore production automation, turning rejection into growth, the power of niching down, AI-powered workflows, and knowing when to pivot. Andee also discusses redefining success around freedom, family, and purpose.
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ADVICE

Scale Candles Without Sacrificing Quality

  • Keep quality hands-on while systematizing production with people, equipment, and repeatable processes.
  • Andee Hart reinvested profits into mass wax melters and a $5,000–$6,000 shrink-wrap tunnel that dramatically reduced labor.
INSIGHT

Your Dream Business May Reveal A Better Path

  • A business can successfully reveal that your original passion belongs in your free time, not your working life.
  • Andee Hart is selling her candle company to focus on teaching wholesale and helping product-based businesses.
ANECDOTE

A Rejected Candle Label Became A Launchpad

  • Andee Hart reframed a retailer rejecting her candles for cheap-looking labels as a catalyst for greater success.
  • The setback became useful only after she chose to treat it as information instead of failure.
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