The Rabbit Hole #89 10x Is Easier Than 2x by Dan Sullivan and Benjamin Hardy
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Nov 30, 2023 Entrepreneur and author Dan Sullivan and writer and speaker Benjamin Hardy discuss the misconception of achieving 10X growth, the tanks mindset of simplification, embracing uniqueness and setting impossible goals, the importance of being the buyer, and achieving high performance through focus and specific goals.
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10x vs 2x Growth
- 10x growth is easier than 2x growth because it forces a mindset shift.
- 2x encourages more work with the same approach, while 10x demands innovation.
Context, Not Content
- View yourself as a context, not content, for psychological flexibility.
- Changing the context (your mindset) changes the content (your thoughts and emotions).
10x Mindset Shift
- Grinding for small gains is exhausting; 10x forces a new approach.
- 10x isn't about more work, but a fundamental shift in strategy.