"Hopkins was a pioneer in marketing, arguing in the early 1900s that marketing should be measurable and approached scientifically." Full notes on My Life in Advertising and Scientific Advertising here  Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn Sponsor: The Rabbit Hole podcast is brought to you by The Latticework. The Latticework curates, explains and interconnects hundreds of mental models so that you can become a better multidisciplinary thinker. Every partner applies and is vetted, ensuring a high-quality, curious, and low-ego community. Join hundreds of partners from around the world by applying here, or learn more at LTCWRK.com Become Multidisciplinary. Think Better.

Mayeroff argues that caring is not only essential for the well-being of others but also for the caregiver's own growth and fulfillment. It provides a pathway to a meaningful, connected, and ethical life. The act of caring enriches human relationships and aligns with our deepest values. Full notes on On Caring here  Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn Sponsor: The Rabbit Hole podcast is brought to you by The Latticework. The Latticework curates, explains and interconnects hundreds of mental models so that you can become a better multidisciplinary thinker. Every partner applies and is vetted, ensuring a high-quality, curious, and low-ego community. Join hundreds of partners from around the world by applying here, or learn more at LTCWRK.com Become Multidisciplinary. Think Better

In The Disappearance of Rituals, Han argues that modern society’s emphasis on productivity and individualism has eroded the shared rituals that once fostered true community. Without these symbolic practices, people are left isolated and vulnerable, creating a shallow, commodified sense of connection that lacks the depth and solidarity needed for genuine togetherness. Full notes on The Disappearance of Rituals here  Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn Sponsor: The Rabbit Hole podcast is brought to you by The Latticework. The Latticework curates, explains and interconnects hundreds of mental models so that you can become a better multidisciplinary thinker. Every partner applies and is vetted, ensuring a high-quality, curious, and low-ego community. Join hundreds of partners from around the world by applying here, or learn more at LTCWRK.com Become Multidisciplinary. Think Better

Addiction by Design dives into the psychology and design of gambling, namely how machines impact humans and creates a hard to resist feeling and flow. Full notes on Addiction by Design here  Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn Sponsor: The Rabbit Hole podcast is brought to you by The Latticework. The Latticework curates, explains and interconnects hundreds of mental models so that you can become a better multidisciplinary thinker. Every partner applies and is vetted, ensuring a high-quality, curious, and low-ego community. Join hundreds of partners from around the world by applying here, or learn more at LTCWRK.com Become Multidisciplinary. Think Better

A comprehensive and encyclopedic exploration of esoteric wisdom, ancient mysteries, and occult traditions. Written in 1928, the book delves into a wide range of topics, including alchemy, mysticism, symbolism, mythology, astrology, and the secret doctrines of various philosophical and religious traditions. Hall presents an in-depth study of the spiritual teachings that have shaped human history, emphasizing the pursuit of hidden knowledge and the quest for enlightenment. Full notes on The Secret Teachings of All Ages here  Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn Sponsor: The Rabbit Hole podcast is brought to you by The Latticework. The Latticework curates, explains and interconnects hundreds of mental models so that you can become a better multidisciplinary thinker. Every partner applies and is vetted, ensuring a high-quality, curious, and low-ego community. Join hundreds of partners from around the world by applying here, or learn more at LTCWRK.com Become Multidisciplinary. Think Better

Predictable Revenue" by Aaron Ross and Marylou Tyler is a comprehensive guide on how to create a scalable and predictable revenue generation system for businesses, particularly focused on outbound sales processes. Full notes on Predictable Revenue here  Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn Sponsor: The Rabbit Hole podcast is brought to you by The Latticework. The Latticework curates, explains and interconnects hundreds of mental models so that you can become a better multidisciplinary thinker. Every partner applies and is vetted, ensuring a high-quality, curious, and low-ego community. Join hundreds of partners from around the world by applying here, or learn more at LTCWRK.com Become Multidisciplinary. Think Better.

Paul Jarvis, an author who promotes the value of small businesses, dives deep into his philosophy that bigger isn't always better. He challenges the conventional belief that growth equals success, emphasizing that staying small can lead to more sustainable and fulfilling business outcomes. Listeners will discover how prioritizing efficiency and strong customer relationships can redefine success, pushing towards a more meaningful approach in the business world.

The story of Jim Simons, a former math professor who founded Renaissance Technologies and created the unparalleled Medallion Fund. The book details how Simons used advanced mathematics and algorithms to revolutionize quantitative trading, consistently outperforming the market and transforming the financial industry. Full notes on The Man Who Solved the Market here  Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn Sponsor: The Rabbit Hole podcast is brought to you by The Latticework. The Latticework curates, explains and interconnects hundreds of mental models so that you can become a better multidisciplinary thinker. Every partner applies and is vetted, ensuring a high-quality, curious, and low-ego community. Join hundreds of partners from around the world by applying here, or learn more at LTCWRK.com Become Multidisciplinary. Think Better

You have to fall in love with the problem, not the solution. And then make sure it’s a big problem worth solving. Problems can be measured by frequency of use, the magnitude of the frustration, the alternative cost, or time saved. Full notes on Fall in Love with the Problem Not the Solution here  Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn Sponsor: The Rabbit Hole podcast is brought to you by The Latticework. The Latticework curates, explains and interconnects hundreds of mental models so that you can become a better multidisciplinary thinker. Every partner applies and is vetted, ensuring a high-quality, curious, and low-ego community. Join hundreds of partners from around the world by applying here, or learn more at LTCWRK.com Become Multidisciplinary. Think Better

Brand is not branding. How do you make people feel? What does your business stands for at its very core? What problems do you solve for whom? This is brand. Full notes on Obsessed here  Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn Sponsor: The Rabbit Hole podcast is brought to you by The Latticework. The Latticework curates, explains and interconnects hundreds of mental models so that you can become a better multidisciplinary thinker. Every partner applies and is vetted, ensuring a high-quality, curious, and low-ego community. Join hundreds of partners from around the world by applying here, or learn more at LTCWRK.com Become Multidisciplinary. Think Better