Marketing Against The Grain How to Become a Brand Tastemaker
Oct 4, 2022
Delve into the intriguing world of brand taste and its importance. Discover how brands use emerging technologies to engage their audience and create excitement. Explore innovative marketing strategies in the Web3 landscape, highlighting the power of discounts and NFTs. Learn about unique collaborations that enhance brand experiences and resonate with consumers. Navigate the complexities of using cryptocurrencies in retail marketing while understanding the cultural impact of NFTs. Plus, get insights on investing in trends and fostering community involvement!
AI Snips
Chapters
Transcript
Episode notes
Solana Store Experience
- Kipp Bodnar visited a Solana store in Hudson Yards and bought DGN Ape merchandise and Solana shoes.
- The store offered discounts for purchases made with cryptocurrency and bundled NFTs with physical items.
Driving Adoption
- Companies use loss leaders like discounts and free NFTs to drive adoption of new technologies.
- A seamless buying experience is key to making a positive brand impression.
Making Taste with Emerging Tech
- Partner with adjacent brands to elevate status and taste-making ability.
- Create cool merchandise that consumers actually want to wear.