How to Become a Brand Tastemaker
Marketing Against The Grain
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Navigating Crypto in Retail Marketing
This chapter explores the buyer experience in branded stores, focusing on the complexities of using cryptocurrencies like USDC and Ethereum for payments. It highlights a creative marketing campaign by a food brand that capitalized on the crypto community by using humor and timely trends to enhance engagement. The discussion emphasizes the significance of understanding internet culture and audience segmentation to create effective marketing strategies.
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