The GaryVee Audio Experience This Is the Easiest Side Hustle You’re Not Doing Yet | GVAE w/ David Rawlinson: CEO of QVC Group
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Jun 24, 2025 
David Rawlinson, CEO of QVC Group, discusses the exciting rise of live social shopping, highlighting how the platform is embracing this trend to adapt to modern retail. He reveals why the U.S. is lagging behind China in this space and the strategies QVC is implementing for reinvention. Rawlinson explains how creators and entrepreneurs can capitalize on this booming market, emphasizing that genuine connections are key for success. This conversation is a treasure trove for anyone interested in the future of commerce and community engagement!
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Live Social Shopping Revolution
- Live social shopping will revolutionize digital marketing and retail.
- It integrates commerce, entertainment, and community for a new buyer experience.
China Leads Social Shopping
- Social shopping in China accounts for 40-50% of all e-commerce, vastly outpacing the U.S.'s 6%.
- This gap highlights the rapid growth and untapped potential in Western markets.
Garage Sales Go Live Social
- Gary Vaynerchuk plans to host a garage sale live shopping event for sports cards.
- He predicts garage sales will transition to live social shopping in 4-5 years.