David Rawlinson

David Rawlinson, CEO of QVC Group, discusses the exciting rise of live social shopping, highlighting how the platform is embracing this trend to adapt to modern retail. He reveals why the U.S. is lagging behind China in this space and the strategies QVC is implementing for reinvention. Rawlinson explains how creators and entrepreneurs can capitalize on this booming market, emphasizing that genuine connections are key for success. This conversation is a treasure trove for anyone interested in the future of commerce and community engagement!