Grow Your B2B SaaS
S3E17 - How to setup affiliate marketing for B2B SaaS with Dustin Howes
Mar 26, 2024
Dustin Howes, an affiliate marketing expert with 13 years of experience, shares insights on starting and managing affiliate programs for B2B SaaS. Topics include misconceptions about affiliate marketing, onboarding strategies for affiliates, the importance of content creation, common mistakes to avoid, and the benefits of patience in growing an affiliate program.
39:32
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Quick takeaways
- Conduct a SWOT analysis to evaluate conversion rates and SEO values for effective affiliate program setup.
- Leverage long-ranking SEO articles and collaborate with established affiliates to achieve significant revenue milestones in B2B SaaS growth.
Deep dives
Advising on Setting Up an Affiliate Program for B2B SaaS
To effectively set up an affiliate program for a B2B SaaS, Dustin House emphasizes the importance of conducting a SWOT analysis to evaluate conversion rates and SEO values. He suggests focusing on partner personas to identify potential affiliates with strong reach and motivation. Dustin underlines the significance of identifying top affiliate partners for immediate impact and medium-term growth.
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