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7min chapter
S3E17 - How to setup affiliate marketing for B2B SaaS with Dustin Howes
Grow Your B2B SaaS
Optimizing Affiliate Marketing Outreach Strategies
This chapter provides insights on achieving a 10% response rate in affiliate marketing outreach, emphasizing the creation of specific affiliate lists and engaging with potential partners strategically. It discusses scaling a B2B SaaS affiliate marketing program to 10 million ARR by leveraging brand recognition, successful partnerships, and SEO tactics to reach a wider audience through affiliate sites. Additionally, it offers advice on brand recognition, building a strong foundation, and utilizing personal networks effectively in the B2B SaaS industry.
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