How to Scale an 8 Figure Agency 🚀 How Aaron Uses Cold Email To Book 100s of Meetings Each Month for SEO Services
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Feb 24, 2025 In this chat with Aaron Reid, founder of Serpire.ai and a cold email outreach expert, listeners discover how to book hundreds of meetings monthly for SEO services. Aaron shares his proven strategies on niche specialization, emphasizing targeted clientele and streamlined processes. He dives into effective cold emailing tactics, prioritizing curiosity and client pain points to secure responses. The conversation also covers optimizing deliverability and using cold emails to test broader marketing approaches, making it a treasure trove for budding SEO agencies.
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Building a Sellable Agency
- Focus on building a sellable asset, not just an agency dependent on you.
- Niching down allows you to create better products and operationalize your services.
Benefits of Niching Down
- Niching down makes sales, marketing, fulfillment, and hiring easier.
- It simplifies many aspects of running a business, from operations to client acquisition.
Client Concentration Risk
- Avoid having any single client represent more than 10% of your revenue.
- Diversifying your client base protects you from revenue loss if one client leaves.
