Noah Kagan Presents

Scaling a Solo Business From $10k to $2.5M/year (w/ Dan Koe)

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Feb 23, 2023
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INSIGHT

Traffic Trumps Products

  • Dan Koe's income jump resulted from increased traffic, not product changes.
  • He improved product conversion rates before focusing on audience growth.
ADVICE

Personal Brand Power

  • Start a personal brand, no matter your profession.
  • This attracts ideal clients and builds an audience for future pivots.
ANECDOTE

Early Earnings

  • In his first year of service work, Dan Koe made under $10,000 while employed.
  • His income increased to $60,000 in the second year after focusing on the business.
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