The Social Selling Podcast
S3 E11 - The POWER Of Newsletters with Jay Schwedelson I Social Calls
Apr 18, 2024
Joining the Social Selling Podcast, Jay Schwedelson discusses the power of LinkedIn newsletters, their visibility and subscriber rates, AI tools like Gemini for content creation, and the importance of focusing on value over sales pitches.
18:39
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Quick takeaways
- LinkedIn newsletters offer high visibility and subscriber rates, surpassing regular posts on the platform.
- Creating successful newsletters on LinkedIn requires valuable content, engaging titles, and strategic call-to-action endings.
Deep dives
LinkedIn Newsletters: The Power of Merging Email and Social Platforms
LinkedIn newsletters offer a powerful fusion of email and LinkedIn content, surpassing traditional posts on the platform. This new feature, with its interactive and personalized approach, invites followers to subscribe directly, boasting an impressive 25% subscription rate within the first 30 days. Additionally, the newsletters leverage LinkedIn's email database, ensuring a coveted 100% deliverability rate to engage with a wider audience.
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