In this episode of the Social Selling Podcast, host Daniel Disney is joined by Jay Schwedelson, founder of Subjectline.com and Guru Media Hub, to discuss LinkedIn newsletters. They explore how LinkedIn newsletters work, why they beat the algorithm, tips for creating compelling newsletters, and more. Listeners can expect to learn best practices for leveraging LinkedIn newsletters to grow their audience and engage their connections.
Main Discussion Points:
- How LinkedIn newsletters differ from regular posts and why they have higher visibility and subscriber rates
- Tips for creating an attention-grabbing newsletter name and compelling subject lines
- Using AI tools like Gemini to easily create newsletter content from existing assets like videos
- Ideas for developing newsletter content like surveying your audience and repurposing existing posts and comments
- The importance of avoiding a hard sales pitch and focusing on value and relationship building
