the neelhome show Content Strategy for Entrepreneurs (That Actually Works)
12 snips
Oct 23, 2025 
Jon Youshaei, a former YouTube and Instagram insider, shares his expertise on converting views into clients. He discusses the importance of personal branding in 2025 and introduces the 'napkin test' for visual ideas. Jon elaborates on crafting effective intros using the RAINY formula and the concept of 'copy with taste' to elevate content. They explore using platforms like Reddit for fresh ideas and turning short-form content into client conversions. The takeaway? Embrace quantity over perfectionism to discover what truly resonates.
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Choose Video When You Have Visual Anchors
- Many videos are better as articles unless they include visual anchors that justify video format.
- Use visual, show-don't-tell moments to decide whether to make short or long form video content.
Use The Napkin Test To Pick Format
- Use the napkin test: would you draw, show a photo, or point while explaining the idea?
- If yes, it's video-friendly; many visuals = long form, few = short form, none = text post.
Mine Subreddits For Ready-Made Ideas
- Search niche subreddits, toggle to 'all time' and 'top' to harvest highly upvoted visual anchors.
- Make a weekly list of those posts and adapt them into short or long format topics.