Top-of-Funnel vs Bottom-of-Funnel Content

In this video Neel and special guest Jon Youshaei break down the newest strategy that you can use to get more views and turn those views into clients. Jon Youshaei joins me live - an ex-YouTube and Instagram insider with years of experience driving millions of views and dollars in business opportunities. Together, we share actionable advice and a step-by-step framework to help you grow a real, engaged audience and transform your business using both YouTube and Instagram.

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Discover how to find the best video ideas, craft intros that hook viewers, and use proven methods like visual anchors and the "copy taste" strategy to create short form content that resonates. Whether you're building a personal brand, scaling your business, or just starting out, this video offers digital marketing strategies that work in 2026 and beyond.

Learn how to leverage platforms like YouTube and Instagram to unlock business growth, attract loyal followers, and make an impact. Don’t let perfectionism or outdated methods hold you back; this is your chance to elevate your content and achieve your goals.

#neelhome #personalbrand #personalbranding #contentstrategy 

CHAPTERS:

00:00 - Intro

01:08 - Personal Branding Opportunities 2025

02:21 - Importance of Visual Anchors in Videos

09:08 - Finding High-Performing Video Ideas

12:26 - Selecting Better Video Topics

15:16 - Transforming Reddit Topics into YouTube Content

21:55 - Discovering Video Ideas with Outliers

24:46 - Identifying Outliers in Content

28:38 - Using Spotter Studio to Find Outliers

32:20 - Copywriting with Taste

41:04 - Content Strategies for Business Goals

42:40 - Attracting Clients through Short Form Content

45:00 - Audience Brainstorming Techniques

46:35 - Expanding Beyond Immediate Clients

48:03 - Creating an Engaging Video Intro

49:51 - Scripted Intro Example

55:25 - Unscripted Intro Example

57:54 - Crafting Titles for Long Form Content

01:01:04 - Problem-Solving through Content Creation

01:01:55 - Effective Video Start Techniques

01:10:15 - Incognito Mode Content Strategy

01:11:24 - Quora Content Discovery Method

01:13:20 - Key Takeaways from Neil

01:15:25 - Quantity Leading to Quality Content

01:17:25 - Masterpieces Left Behind in Content Creation