Second Life The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Apr 16, 2025
Violette Serrat, a talented makeup artist and the founder of Violette_FR, chats about her brand's exciting Sephora launch. She highlights her mission to democratize French-girl beauty and the challenges she faced in aligning with retail partners. Violette shares her innovative product development process, focusing on clean, vegan formulas like the Boum-Boum Milk. Emphasizing the importance of effortless beauty, she advocates for authenticity over perfection and talks about her approach to minimalist makeup and skincare routines.
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Violette's Patient Brand Growth
- Violette Serrat waited to understand her brand's personality before committing to Sephora retail.
- She wanted a team that supported her vision for a strong, authentic foundation at Sephora.
Cabinet of Curiosity Display
- The brand display at Sephora was designed like a cabinet of curiosity to inspire customers.
- Artistic objects connect people emotionally to the brand before they try the products.
Innovation Behind Best-Sellers
- Development of products like Boom Boom Milk and Bisou Balm involved years of innovation to meet unique needs.
- Boom Boom Milk features 38% fermented birch sap and eases use for dry, sensitive skin conditions.