The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Second Life
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Crafting a Beauty Brand Journey
This chapter explores the evolution from makeup artist to beauty brand entrepreneur, focusing on the creative processes influenced by art and fashion. It highlights the challenges of launching in Sephora, emphasizing the significance of a strong visual identity and emotional connection with customers. The discussion also covers innovative product development and a commitment to sustainability, aiming to fill market gaps while nurturing brand growth.
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