The Who What Wear Podcast: Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora
Second Life
Intro
This chapter discusses the growth of a beauty brand created by a notable makeup artist, focusing on its launch in over 190 Sephora stores in North America. It highlights the challenges of finding retail partners that share her vision and the importance of making beauty products more accessible, while promoting her French girl aesthetic to a wider audience.
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