Marketing Operators From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff
Jan 6, 2026
Liz Anthony, Chief of Staff at Halfdays, brings her consulting acumen to the forefront as she discusses driving growth for the women's outdoor apparel brand. She shares insights on balancing brand and performance marketing while scaling a seasonal business. Liz highlights the success of strategic collaborations, like HOKA, and emphasizes the importance of founder-led content. Delve into how she leverages KPI reporting and operational strategies to connect marketing efforts with tangible results while navigating the complexities of seasonal demand.
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Fast Product‑Market Fit Fueled Rapid Growth
- Halfdays found product-market fit quickly by focusing on flattering, high-performing women's skiwear and scaled rapidly from a small team.
- The brand now operates e‑commerce, wholesale, and retail while expanding year‑round product lines to reduce seasonality risk.
Positioning: Style Meets Performance
- Halfdays positions itself as "functional gear for the stylish woman," occupying a large underserved segment on the mountain.
- The brand challenges the bias that cute gear can't perform by testing products rigorously and letting results prove the point.
Make Every Employee Own A Metric
- Assign every team member one owned metric and track it in a central dashboard for weekly or monthly reporting.
- Use that single source to brief investors, align teams, and make one person responsible for knowing key company metrics.