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Liz Anthony
Chief of Staff at Halfdays, a fast-growing women's outdoor apparel brand; brings a management consulting background and oversees cross-functional strategy, KPI measurement, and marketing-product alignment.
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Jan 6, 2026
• 1h 29min
From Brand Moments to Revenue: How Halfdays Drives Growth - with Liz Anthony, Chief of Staff
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Liz Anthony, Chief of Staff at Halfdays, brings her consulting acumen to the forefront as she discusses driving growth for the women's outdoor apparel brand. She shares insights on balancing brand and performance marketing while scaling a seasonal business. Liz highlights the success of strategic collaborations, like HOKA, and emphasizes the importance of founder-led content. Delve into how she leverages KPI reporting and operational strategies to connect marketing efforts with tangible results while navigating the complexities of seasonal demand.
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