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- Innovative strategies, like including coupons in DVD cases, were crucial for Netflix's success in the early days of DVD-by-mail service testing and marketing.
- Redbox's creative tactics, such as eye-tracking patterns for rental title placement, played a significant role in enhancing transaction rates and revenue generation.
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Challenges in Mailing DVDs
When mailing DVDs in the early days, challenges included cracking, scratching, and compatibility issues with different DVD players. The technology was still evolving, requiring constant testing and solutions to improve customer experience and profitability. An innovative strategy involved including coupons in DVD cases provided by manufacturers to incentivize sign-ups for services like Netflix.
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