Navigating Fitness and Business Disruption

Mitch Lowe (@mitch__lowe) is a co-founding executive of Netflix, the former CEO of MoviePass, the former president of Redbox, and the author of Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass ? Lessons in Disruption. [This is part two of a two-part episode. You can find part one here!]

• How Netflix tested, marketed, and made its DVD-by-mail service work at a time when the profit margins were low and its brick-and-mortar competition was high.
• How Redbox DVD rentals filled a consumer niche between Netflix and Blockbuster — and was so successful that one machine was being installed per hour for every hour of the day, three years in a row!
• Redbox's loss-prevention and cost-capturing strategies for what were essentially unstaffed video vending machines in operation 24/7.
• Obstacles Netflix and Redbox faced from business interests entrenched in the status quo (and how they were overcome).
• Why Mitch once faked a heart attack to get out of a meeting with Walmart executives.
• And much more...

Full show notes and resources can be found here: jordanharbinger.com/787

Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!

Like this show? Please leave us a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.