787: Mitch Lowe | Lessons in Disruption Part Two
The Jordan Harbinger Show
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Netflix's Innovative Marketing Journey
This chapter explores the creative marketing strategies Netflix employed to attract and retain customers during its early days, including the distribution of free rental coupons with DVD players. It highlights both the successes and challenges faced in transitioning from promotional offers to a sustainable subscription model, including humorous mishaps and unexpected marketing moments. The chapter also addresses the evolution of their delivery methods and company growth amidst competition in the movie rental industry.
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