
To The Point - Home Services Podcast
How To Outwork, Outbrand & Out-Culture the Competition
Mar 18, 2025
Steve Holland, an industry veteran who built and sold a successful home services business, shares his incredible journey from humble beginnings to a multi-million-dollar venture. He discusses the importance of branding, detailing how strategic radio advertising propelled his company's growth. Steve dives into the nuances of scaling a business, emphasizing internal efficiency and genuine employee engagement. He also highlights the critical role of company culture and effective communication in outpacing competitors, providing actionable insights for business owners.
53:03
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Quick takeaways
- Engaging personally with employees enhances morale and loyalty, fostering a positive culture essential for long-term business success.
- Addressing operational inefficiencies is critical before scaling a business, as unresolved issues can worsen with increased customer demands.
Deep dives
The Value of Employee Engagement
Engaging with employees on a personal level is essential for a successful business. Understanding their families, hobbies, and personal lives can foster a genuine connection and improve overall morale. Business owners should show authentic interest in their employees to demonstrate appreciation for the time they dedicate to the company. When employees feel valued, they are more likely to speak positively about the company and contribute to its long-term success.
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