Steve Holland, an industry veteran who built and sold a successful home services business, shares his incredible journey from humble beginnings to a multi-million-dollar venture. He discusses the importance of branding, detailing how strategic radio advertising propelled his company's growth. Steve dives into the nuances of scaling a business, emphasizing internal efficiency and genuine employee engagement. He also highlights the critical role of company culture and effective communication in outpacing competitors, providing actionable insights for business owners.