

#4: Winning the vertical software game with steady growth - Dan Jaffe of LawLytics
Jul 15, 2022
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First Venture
- Dan Jaffe started his first venture, a national legal directory for DUI defense attorneys, while practicing law.
- It quickly became more lucrative than his law practice and led him to transition into tech full-time.
First Acquisition
- Dan Jaffe's first tech business, a national DUI attorney directory, was acquired within a year.
- He started it during the 2008 recession and saw acquisition offers early on.
Early Web Savvy
- Dan Jaffe's early web directory focused on DUI lawyers, using SEO and content to attract clients.
- He targeted a niche market and leveraged Google's then-dominant search engine.