The Indy Author Podcast

The New Normal of an Author Career with Johnny B. Truant - #286

May 6, 2025
Johnny B. Truant, bestselling author of 'FAT VAMPIRE' and an indie publishing pioneer, discusses the evolving author career landscape with Matty Dalrymple. They tackle the pitfalls of 'comparisonitis' and emphasize the importance of patience and slow growth. Truant shares insights on viewing in-person sales as market research and the balance between passion and commercial success. The conversation also highlights the shift from hobbyist to artisan identities in modern authorship, advocating for deeper audience connections.
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INSIGHT

Slow Growth Is The New Normal

  • Instant success in author careers has become very rare; slow growth is now the norm.
  • Patience helps authors endure the slow and discouraging pace of building a readership.
ADVICE

Patience With Readers Matters

  • Be patient with your audience and avoid pushy marketing tactics that can alienate potential readers.
  • Relationships with readers take time; impatience can cause missed opportunities.
INSIGHT

Comparisonitis Harms Patience

  • Comparisonitis is a destructive mindset that kills satisfaction and self-worth for authors.
  • Comparing your path to others' success often leads to harmful impatience rather than motivation.
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