The Indy Author Podcast

Matty Dalrymple, The Indy Author
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Sep 23, 2025 • 39min

Finding Readers Through Serialization with JP Rindfleisch - #306

Matty Dalrymple talks with JP Rindfleisch about FINDING READERS THROUGH SERIALIZATION, including how writing serial fiction differs from traditional novels; tips for keeping readers engaged with serialized stories; the pros and cons of platforms; and how indie authors can use serialized novels to build community, test ideas, and strengthen their overall self-publishing strategy.    Interview video at https://tinyurl.com/TIA306YT2 Show notes, including sumary, at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   JP Rindfleisch IX writes cozy queer fantasy and dark paranormal academy. Best known for Mandrake Manor and Mosswood Apothecary, which started as serials and were later novelized, including a successful Kickstarter for Mosswood Apothecary’s special edition. They also created the Tapas Premium serial The Greatest Storm Mage Needs a Break, co-author NRDS: A Queer Paranormal Comedy Serial, and the Leah Ackerman Dark Paranormal Academy book series. JP also founded Rockford Area Writers, an 80+ member community supporting local authors in Rockford, Illinois, and is an editor over on Dialogue Doctor with Jeff Elkins.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.
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Sep 16, 2025 • 40min

Writing for Passion, Not Platforms with John Gaspard - #305

Matty Dalrymple talks with John Gaspard about WRITING FOR PASSION, NOT PLATFORMS, including why he chose to write a passion project instead of a market-driven book, how research into HAROLD AND MAUDE AT THE WESTGATE THEATER  turned into a richly visual history, what indie authors can learn about marketing from a cult film’s unlikely success, and why creating the book only you can write may be the most rewarding path of all.   Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   John is author of the Eli Marks mystery series and the Como Lake Players mystery series. He also has several other stand-alone novels, including “The Greyhound of the Baskervilles,” “A Christmas Carl,” “The Sword & Mr. Stone” and “The Ripperologists.” He hosts "Behind the Page: The Eli Marks Podcast." In real life, John's not a magician, but he has directed six low-budget features that cost very little and made even less - that's no small trick. He's also written multiple books on the subject of low-budget filmmaking. Ironically, those books made more than the films. John lives in Minnesota and shares his home with his lovely wife, several greyhounds, a few cats and a handful of pet allergies.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.
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Sep 9, 2025 • 45min

From Beta Readers to Better Story with Michael La Ronn - #304

Matty Dalrymple talks with Michael La Ronn about FROM BETA READERS TO BETTER STORY, including how authors can use alpha readers, beta readers, and ARC teams to strengthen their manuscripts and connect with their audience. They discuss when to bring in beta readers, how to choose the right people, and the differences between feedback from writers versus readers. Michael also shares strategies for paying beta readers, managing volunteer feedback, and using early input to improve both your story and your marketing.   Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Michael La Ronn has published many science fiction & fantasy books and self-help books for writers. He built a writing career publishing many books per year while raising a family, working a full-time job, and even attending law school classes in the evenings. Visit his fiction website at www.michaellaronn.com and his resources for writers at www.authorlevelup.com   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.
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Sep 2, 2025 • 36min

Midlist Success with Jane Friedman - #303

Matty Dalrymple talks with Jane Friedman about MIDLIST SUCCESS, including how traditional publishers are shifting focus to support mid-list authors over a longer timeframe, what indie authors have long done to keep backlist titles selling, why building a sustainable career can be more effective than chasing a breakout bestseller, and practical steps authors can take to strengthen their marketing and reader connections.   Interview video at https://tinyurl.com/TIA303YT Show notes at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Jane Friedman has spent her entire career working in the book publishing industry, with a focus on author education and trend reporting. She is the editor of The Bottom Line, the essential publishing industry newsletter for authors, and was named Publishing Commentator of the Year by Digital Book World in 2023. Her latest book is THE BUSINESS OF BEING A WRITER, SECOND EDITION (University of Chicago Press), which received a starred review from Library Journal.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.
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Aug 26, 2025 • 44min

AI as Business Consultant and Coach with Dale L. Roberts - #302

Matty Dalrymple talks with Dale L. Roberts about AI AS BUSINESS CONSULTANT AND COACH, including how he leverages AI tools to enhance his productivity and business operations. The conversation delves into Dale's use of AI, specifically ChatGPT, to manage his ADHD, improve scheduling, and hold himself accountable. He discusses how AI helps him map out daily tasks, review accomplishments, and brainstorm new ideas for content creation and marketing. The conversation also covers practical applications of AI for email drafting, contract analysis, and providing strategic business advice.   Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/episodes-all   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Dale L. Roberts is a self-publishing advocate, award-winning author, and renowned video creator. With over 50 publications, he has become an authority in self-publishing, leading him to create his own YouTube channel, Self-Publishing with Dale, regarded as one of the premier information resources in the indie publishing community.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.
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18 snips
Aug 19, 2025 • 50min

The Digital Landscape for Ebooks and Audio with Greg Keogh - #301

In a conversation with Matty Dalrymple, Greg Keogh, engineer and co-founder of Curios, shares his passion for transforming the digital landscape for authors. He discusses how independent writers can gain control over their intellectual property and maximize profits through direct sales. Greg highlights the challenges of subscription fatigue and the significance of audience data. He emphasizes the benefits of platforms like Curios, which help streamline sales and improve discoverability, ensuring authors can thrive and connect with their readers.
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Aug 12, 2025 • 55min

Lessons from a Changing Publishing Landscape with Mark Leslie Lefebvre - #300

Join Matty Dalrymple as she chats with Mark Leslie Lefebvre, a seasoned author and publishing expert with over 30 years in the industry. They delve into the evolution of book design and distribution, emphasizing the impact of rising production costs on pricing models. Mark shares insights on the importance of backlist marketing and the resurgence of beautifully designed print editions. They also explore on-demand printing innovations and envision future collaborative tools for co-authors, highlighting the fast-changing landscape of indie publishing.
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Aug 5, 2025 • 41min

What Writers Can Learn from Theater with Jean Burgess - #299

Matty Dalrymple talks with Jean Burgess about WHAT WRITERS CAN LEARN FROM THEATER, including how writers can use techniques like improvisation to overcome writer's block, the importance of visualization and spatial awareness in storytelling, how much detail is just enough and not too much in your writing, and the role of thematic consistency.   Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/show-notes   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Jean Burgess is a writer, editor, playwright, and workshop presenter. As a former professional stage actor and director, many of her written works relate to the performing arts, including her debut novel, THAT SUMMER SHE FOUND HER VOICE: A RETRO NOVEL (Apprentice House, 2024). Her nonfiction, entitled COLLABORATIVE STAGE DIRECTING: A Guide to Creating and Managing a Positive Theatre Environment, was published by Routledge/Taylor & Francis in 2019. Before diving into a writing career, Jean taught theatre and speech communications on both the secondary and college levels for twenty-three years. She holds an M.A. in Theatre from Northwestern University and a Ph.D. in Educational Theatre from New York University.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.
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Jul 29, 2025 • 49min

The Artisan Author with Johnny B. Truant - #298

Matty Dalrymple talks with Johnny B. Truant about THE ARTISAN AUTHOR, including the importance of creating genuine, one-on-one connections with readers rather than succumbing to the rapid release model and algorithm-driven strategies dominating the publishing world. Johnny highlights the importance of authentic interactions, pricing books appropriately, and understanding the unique value each author brings. The conversation also delves into the growing support for niche and artisanal creators among readers. Johnny talks about his book THE ARTISAN AUTHOR and his upcoming Kickstarter campaign.   Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/show-notes   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Johnny B. Truant is one of indie publishing’s early authorities, having created and co-hosted the original Self Publishing Podcast with Sean Platt and David Wright. He is also the author of the indie cornerstone guide Write. Publish. Repeat, and hosted the Smarter Artist Summit author conference in Austin, Texas from 2015-2018 with the same two partners. On the fiction side, Johnny is the bestselling author of Fat Vampire, adapted by The SyFy Network as Reginald the Vampire. His other books include Pretty Killer, Gore Point, Invasion, The Beam, Dead City, Unicorn Western, and over 100 other titles across many genres. Originally from Ohio, Johnny and his family now live in Austin, Texas where he's finally surrounded by creative types as weird as he is.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.
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Jul 22, 2025 • 44min

Print Strategies for Indies with David Wogahn - #297

Matty Dalrymple talks with David Wogahn about PRINT STRATEGIES FOR INDIES, including the pros and cons of using platforms like IngramSpark and KDP for print-on-demand services, sharing insights on costs, logistics, and strategies for maximizing print book sales. David highlights the technical challenges of producing high-quality print books and the dynamics of managing discounts and pricing. The conversation covers the complexities of print runs, hardcover editions, large print books, and the importance of aligning one's distribution strategy with specific goals and budget.   Interview video at https://bit.ly/TIAPYTPlaylist Show notes at https://www.theindyauthor.com/show-notes   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   David Wogahn is the founder and president of AuthorImprints, which is a Partner Member of the Alliance of Independent Authors (ALLi), and has taught self-publishing classes for Writer's Digest University, Jane Friedman, ALLi, the Independent Book Publishers Association (IBPA), and the Santa Barbara Writers Conference, among other publishing professional organizations. David is the author of six books about self-publishing, including the Countdown to Book Launch® series. In 2012, he became the author of the first LinkedIn Learning course on the topic of self-publishing.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

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