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If you have a great product and you’re still stuck below 7-figure annual revenue, you don’t have a marketing strategy.

You have random acts of marketing.

Let’s simplify the math

$1M/year is not “a vibe”.

It’s roughly $3,000/day.

Not one viral day, then 3 dead weeks.

Not one good month, then 2 panic months.

So the real question is not “how do I scale?”

It’s: do you have a REPEATABLE way to create demand every day?

I’ve seen this pattern across too many founders

10-15 years in business. Proven product. Real customers. But eCommerce never crosses ~$30K/month because growth is still outsourced to wholesale, reps, trade shows, or word of mouth. When that channel slows down, the whole business chokes.
A brand grows on organic traction for years. Then the market shifts, revenue declines, and they realize they never built a lever. No paid engine. No content engine. No retention engine. No predictable acquisition system. Just hope.
A brand keeps investing in product, inventory, and offline growth. But keeps pausing ads because performance is judged using in-platform ROAS. So spend never stays consistent long enough to create learnings, stability, or compounding results.

Here’s what staying sub-7-figure actually does to your business

Lower revenue caps your operating expense budget.

-- So you keep doing work that should be delegated.

You delay hiring because you don’t trust revenue to stay up after you hire.
Every year, CAC goes up and becomes more volatile.

-- So your sales become less predictable even if your product is great.

Unpredictable demand destroys forecasting.

-- Forecasting issues destroy inventory planning.

-- Inventory issues destroy supplier leverage.

-- And then you pay higher costs because you can’t place confident POs.

You end up choosing cheaper tools, cheaper talent, and slower execution.

-- Not because it’s best.

-- Because it’s all you can afford.

Your business becomes fragile: one platform issue, one tracking issue, one broken “add to cart”, one bad month - and suddenly you’re in cashflow panic.

This is why “growth” is not just marketing

It’s the system that unlocks:

inventory confidence
cash flow stability
better supplier terms
better hiring
better creative volume
better operations
actual compounding momentum

If you want to reach 7-figure, start with one uncomfortable audit:

What are you doing DAILY so more people from your target audience:

find you
visit your site
buy from you

What is it that’s preventing you from achieving it?

Is it that you don’t have access to cash, capital, or a credit line to fund inventory + ad spend?

Or is it that you’re not accepting that your current strategy is ineffective?

Or maybe your core competence is product, operations, or content - and you’re simply not the right person to set and execute a growth strategy for your brand?

The Writer's Guide to Finding Community with Jessie Kwak - #320