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The New Normal of an Author Career with Johnny B. Truant - #286

The Indy Author Podcast

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Balancing Patience and Strategy in Author Marketing

This chapter delves into the role of patience in advertising strategies for authors, emphasizing the need to analyze ad performance to avoid wasted resources. It discusses the emotional toll of social media, the importance of user-friendly platforms like BookBub, and the balance between investment in ads and organic reader discovery.

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