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PocketGamer.biz Podcast
Week in Mobile Games E14 - Supercell's Squad Busters goes global and why Steam does discoverability better than Apple and Google
Jun 2, 2024
Industry experts Brian Baglow, Craig Chapple, Daniel Griffiths, and Paige Cook discuss the global launch of Supercell's Squad Busters, compare Steam's discoverability with Apple and Google, and debate the potential success of YouTube Playables in the mobile games industry.
39:55
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Quick takeaways
- Supercell's Squad Busters achieved global success with top downloads and revenue rankings in numerous countries, exceeding expectations.
- Star-studded live-action trailer for Squad Busters featuring celebrities like Chris Hemsworth enhanced game visibility and anticipation.
Deep dives
Success of Squared Busters in Global Launch
Squared Busters achieved remarkable success in its global launch, becoming the most downloaded app in 160 countries within one day. Additionally, it ranked in the top 10 for revenue in 17 countries. Despite falling short of 40 million pre-registrations for an exclusive decoration, the game's early performance exceeded expectations.
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