
A Product Market Fit Show | Startup Podcast for Founders
For 5 years he struggled to get traction. Then with AI he grew 12x— in 1 year | Scott Stevenson, co-founder of Spellbook
Mar 11, 2024
Scott Stevenson shares the journey of Spellbook, a legal tech platform, from struggling for 5 years to rapid AI-driven growth. He discusses running experiments, testing product-market fit, and leveraging AI to grow 12x in one year.
41:22
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Quick takeaways
- Successful pivot from Rally to Spellbook by experimenting with features and focusing on client needs.
- Game-changing growth through AI adoption, using GPT-3 and Co-Pilot to streamline legal document creation.
Deep dives
Building Towards Product Market Fit
The journey towards finding product market fit involved starting with a company called Rally Legal before evolving into Spellbook. The transformation was driven by a deep dive into the challenges faced by entrepreneurs when dealing with legal services. The founder's prior experiences with legal fees and a mission to make legal services more accessible fueled the development process.
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