For 5 years he struggled to get traction. Then with AI he grew 12x— in 1 year | Scott Stevenson, co-founder of Spellbook
Mar 11, 2024
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Scott Stevenson shares the journey of Spellbook, a legal tech platform, from struggling for 5 years to rapid AI-driven growth. He discusses running experiments, testing product-market fit, and leveraging AI to grow 12x in one year.
Successful pivot from Rally to Spellbook by experimenting with features and focusing on client needs.
Game-changing growth through AI adoption, using GPT-3 and Co-Pilot to streamline legal document creation.
Deep dives
Building Towards Product Market Fit
The journey towards finding product market fit involved starting with a company called Rally Legal before evolving into Spellbook. The transformation was driven by a deep dive into the challenges faced by entrepreneurs when dealing with legal services. The founder's prior experiences with legal fees and a mission to make legal services more accessible fueled the development process.
Experimenting with Solutions
The team experimented with various features and value propositions, including launching a template library, but quickly pivoted upon realizing customer needs. By focusing on client questionnaires and advanced templating, they honed in on solutions that aimed to streamline legal paperwork and automate processes. One successful experiment involved creating a menu of services for law firms, enhancing their offerings.
Adapting to AI Innovation
The adoption of AI, particularly GPT-3 and GitHub Co-Pilot, marked a significant shift in the company's approach. Implementing AI to provide bespoke code suggestions and streamline legal document creation proved to be a game changer. This innovative use of technology resonated with lawyers, leading to a rapid adoption and redefining the company's direction.
Navigating Growth Challenges
As the company expanded, challenges arose in transitioning from Rally Legal to Spellbook and managing customer expectations. The emphasis on value propositions, such as zero time to value and seamless integration, guided their decision-making. By leveraging a characteristic framework and prioritizing patterns over traditional storytelling approaches, the team navigated growth hurdles and accelerated towards success.
Spellbook is ChatGPT for lawyers. They've raised $30M in the last 6 months. They now have over 2,000 law firms as customers. But it wasn't a straight line-- it took Scott 6 years to get here.
For the first 5 years, Scott worked on a legal tech platform called Rally. During that time, Scott along with his co-founders and their small team ran hundreds of experiments, pushed dozens of landing pages and built a process to test feature after feature.
In this episode, Scott goes through his process to test product-market fit. It was because of this process that he was able to jump on the AI-enabled opportunity and grow 12x in one year.