Marketing School - Digital Marketing and Online Marketing Tips Clickbait Doesn't Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US Brands
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Apr 23, 2025 The shift from clickbait to quality content is discussed, emphasizing the power of authentic storytelling. Strategies involving retention tactics and sub hooks are highlighted for engaging audiences. Networking through innovative methods is explored, alongside insights from costly events and their diminishing returns. The conversation also touches on how Chinese consumers expose U.S. brand markups, reshaping perceptions of luxury and value. This approach rethinks marketing strategies with a stronger customer focus.
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Clickbait Is Dead, Quality Rules
- Clickbait no longer works effectively, especially in B2B marketing where it performs poorly.
- Quality content and authentic sub-hooks drive better attention retention and engagement today.
Use Genuine Sub-Hooks for Retention
- Use sub-hooks every minute in videos to maintain audience retention over time.
- Avoid exaggerated or bombastic language in these hooks to keep audience trust, especially in professional content.
Create Longer, High-Quality Content
- Focus on creating ultra-high quality, longer-form content to foster deeper engagement.
- Spend more time producing content to extend length and increase overall viewer retention.