Quality Over Clickbait: The New Marketing Paradigm

In episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception.

TIME-STAMPED SHOW NOTES

(00:00) The Shift from Clickbait to Quality Content

(02:57) The Importance of Retention and Sub Hooks

(05:47) Creating Authentic and Valuable Content

(09:07) Strategic Event Participation and Networking

(12:05) Rethinking Marketing Strategies and Customer Focus

(15:04) Consumer Behavior and Brand Perception

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Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

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