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Lawyerist Podcast
#519: How to Build a Brand Beyond the Courtroom, with Jordan Marsh
Aug 22, 2024
Jordan Marsh, a civil rights and personal injury attorney and author of 'Try Your Own Case,' shares innovative strategies for building a law brand beyond the courtroom. He discusses turning legal expertise into profitable online courses and resources for pro se litigants. The importance of social media for brand credibility is highlighted, along with effective content creation for enhancing practice growth. Jordan encourages law professionals to embrace self-publishing and coaching as pathways to personal and professional development.
51:52
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Quick takeaways
- Lawyers can enhance their practice by monetizing their expertise through products like online courses and books.
- Effective marketing strategies should evaluate diverse activities collectively to understand their overall impact on client acquisition.
Deep dives
The Power of Productizing Legal Knowledge
Lawyers often struggle to recognize the value of their expertise beyond traditional legal practice. The discussion emphasizes that there are opportunities for legal professionals to productize their knowledge through avenues like books, online courses, and membership models. For instance, the creation of an online course following the publication of a book serves as a way to monetize legal skills while providing guidance to clients. This innovative approach not only creates additional revenue streams but also enhances client experiences by making legal knowledge more accessible.
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Discover
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