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15min chapter
#519: How to Build a Brand Beyond the Courtroom, with Jordan Marsh
Lawyerist Podcast
Empowering Growth Through Content Creation
This chapter explores how effective content creation can enhance a firm's contingency-based practice, making it easier to select cases while addressing operational challenges. It also emphasizes the transformative journey of writing a book, particularly for legal professionals, discussing the self-publishing process, marketing challenges, and the importance of community support. By sharing insights on perseverance and the personal rewards of adding value to others, the chapter highlights the long-term impact of successful content strategies.
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